UNILEVER – Activation estivale

Sunsilk Thick & Long Shampoo Launch & Pink Caravan Tour Objectives: -Launch Sunsilk's Thick & Long Shampoo through an immersive E-influencer event and a summer sampling activation, aimed at capturing the attention of women and enhancing brand awareness. -Set up pop-up stations at key summer destinations to allow consumers to try the product. -Collaborate with influencers to maximize visibility on Instagram and encourage sharing. -Create an immersive and Instagrammable decoration that reflects Sunsilk's vibrant and dynamic brand universe, generating engaging visual content.