NSS’OMO BKHEIR

NSS'OMO BKHEIR CAMPAIGN: Main Objective: Create a charitable, PR-driven Ramadan campaign that emphasizes OMO's Algerian identity. The campaign will kick off with an influencer launch event at an iconic Algerian location, designed to maintain the brand's premium image while reinforcing its commitment to community and charity. Following this, the campaign will feature a large-scale iftar activation in Algeria’s three major cities—Algiers, Oran, and Constantine—and engage influencers to raise awareness for the cause throughout Ramadan. Strategy: *Influencer Launch Event: Begin the campaign with an exclusive launch event for influencers at a prominent, culturally significant location in Algeria, showcasing OMO’s premium identity and establishing a strong connection with the audience from the outset. *Nationwide Iftar Activation: Organize grand iftar boxes distribution across Algiers, Oran, and Constantine, reinforcing OMO's commitment to community values and creating unity during the holy month. *Influencer Engagement: Partner with a group of Algerian influencers to amplify the campaign, sharing live coverage of the events and highlighting OMO’s focus on charity and community support. *Ramadan-Long Coverage: Throughout the month, influencers will continue to capture the campaign’s impact, sharing content that maintains high visibility and encourages greater audience engagement. *Expected Outcomes: Enhance OMO’s brand presence by associating it with Algerian culture and premium values. Drive social media engagement through influencer partnerships, fostering a positive and impactful brand image while inviting public participation.