Privé : Concours_chasse au trésor digitale

Context: We recently conducted at LGE Algeria an on-line survey about our Brand Indicators and we found out that we were weak on two important indicators which are: “Innovation” and “Proud to own”. It seems like the Algerian consumer doesn’t perceive our Brand as innovative enough and is not very proud about owning an LG Product. That’s why we are planning to launch a brand & all products campaign on Digital and potentially on TVC. Objectives of the Campaign: * Create brand awareness * Link our brand with classy content creators * Highlight the premium-ness of our brand/products to increase our “proud to own” indicator * Create awareness about our main product innovations * Create high level of consumer engagement * Increase dramatically LG.com traffic The Campaign: The idea is to make a selection of 6 classy content creators, each one will be promoting an LG product: * TV * WM * REF * DW * RAC * MWO The campaign theme will be: The Treasure Hunt. Each content creator will have to invite his fan base to visit LG.com and find an information about our product (an info that highlights the product innovation). Take a screenshot of the particular information and post it into an on-line form that has to be determined And for a week, every day, a lucky draw will be organized, and a LG Product will be offered to the winner as bellow: * 1st Week : 07 TVs * 2nd Week : 07 WMs * 3rd Week : 07 REFs * 4th Week : 07 DWs * 5th Week : 07 RACs * 6th Week : 07 MWOs Please note that this quantities can be modified if needed, 5 products will do. 
Each content creator has to share a story every day for 7 days to challenge his fan base to go to LG.com get an info about our products. Here’s an example of a question: “What’s special about the OLED Pixels?” The next he’ll announce the winner name and ask another question until the week is over he passes the challenge to the next content creator… And so on … Requirements: * We need a selection of a 6 content creators and their collab’ fees * The Brand film concept and its budget * The operation management fees (Forms, lucky draw, product delivery to the winners and pictures of the winners getting their gifts)